SERVICES
ART DIRECTION
EVENT
CULTURE
YEAR
2026
INFO
Rezonans: Fri Transmision ek Lodas is a cultural initiative celebrating artistic transmission between generations through music. Led by brothers Samuel and Jérémie Augustin, the project brings together established and emerging Mauritian musicians in a concert centred on mentorship, heritage and creative dialogue. Beyond the performance, Rezonans aims to preserve musical traditions while creating new opportunities for young artists to grow, collaborate and connect with wider audiences.
PROBLEM
The project seeks to reposition cultural events as platforms for transmission rather than entertainment alone. It required building a compelling identity capable of engaging audiences, attracting partners and communicating the social value of investing in Mauritian artistic talent. The challenge was to present an emerging initiative with the credibility, emotional resonance and strategic positioning needed to unite artists, institutions and sponsors around a shared cultural vision.
SOLUTION
Orchestrate is co-leading the project’s strategic communications, visual identity and promotional campaign while supporting partnership development and audience engagement. Through an integrated approach combining branding, storytelling, media relations, digital communications and event promotion, the objective is to position Rezonans: Fri Transmision ek Lodas as a flagship initiative that demonstrates how cultural projects can strengthen artistic transmission, inspire collaboration and contribute to the long term development of Mauritius’ creative ecosystem.
