SERVICES
ART DIRECTION
COMMUNICATIONS
DIGITAL
YEAR
2025
INFO
The Green Flag Project was an initiative led by Passerelle in partnership with the Australian High Commission in Mauritius to promote positive masculinity and healthier gender norms. Bringing together civil society, young people and institutional partners, the project encouraged dialogue around respect, equality and inclusion, demonstrating how international collaboration can support meaningful social change through strategic communication and community engagement.
PROBLEM
Communicating conversations around masculinity and gender equality requires sensitivity, credibility and cultural awareness. The challenge was to translate the objectives of an Australian High Commission supported initiative into messages that resonated with local audiences, encouraged participation and fostered constructive dialogue while respecting the project’s institutional context and diverse stakeholder expectations.
SOLUTION
Orchestrate developed and implemented the communication strategy for the Green Flag Project, ensuring consistent messaging across digital platforms, campaign materials and stakeholder engagement. By supporting an initiative backed by the Australian High Commission, we helped strengthen its visibility, communicate its objectives with clarity and position the partnership as a catalyst for meaningful dialogue on positive masculinity in Mauritius.
